Best Programmatic Advertising Platforms in China

PropellerAds is a multisource advertising platform providing access to unique traffic sources and AI-based ad-serving/optimization tools for media buyers, agencies, brand owners, and affiliate marketers. This includes advanced Demographic & Interest Targeting to match audiences, CPA goal pricing model for automatic bid and optimization, efficient formats for ad serving (Push, Interstitial and Popunder), and unique templates for customization. The company is also a member IAB Europe and has a ISO/IEC 27001 Safety Certificate.

We create equal opportunities for e-commerce brands to thrive. Our AI operates as a dedicated team of skilled marketers who understand your audience, tirelessly working around the clock to elevate your brand and enhance your sales. Cultivate a brand that resonates with customers, convert more site visitors into buyers, and foster customer loyalty using AdRoll’s growth marketing platform. Join a community of over 37,000 dynamic brands flourishing with AdRoll. Discover individuals who will cherish your brand. Our sophisticated audience targeting, combined with our unique AI, effectively builds awareness and attracts high-quality traffic to your website. Stimulate engagement across advertisements, emails, and your digital storefront. Merge your insights about customers with our extensive database of over 1.2 billion shopper profiles to highlight products they will adore—and purchase. Move past merely acquiring customers and leverage your relationships to fuel growth. Enhance loyalty and lifetime value (LTV) by delivering relevant, personalized experiences across multiple channels. By doing so, you will not only boost your brand but also create lasting connections with your audience.

AdLib: The Premium Demand Side Platform For Everyone Reach your audience on the world's most popular sites, apps, and streaming platforms. No Contracts. No Minimums. Most marketers struggle to access premium programmatic advertising platforms because of high barriers to entry and complexities that demand a lot of your time and resources. AdLib removes those barriers and complexities allowing you to easily set up and launch successful programmatic campaigns at scale across all channels. The AdLib DSP AdLib offers marketers an easy way to access premium audiences and publishers at scale and across all channels while eliminating the wasted time and money typically spent figuring out the complexities of programmatic marketing. Manage More Campaigns, Drive Better Outcomes, And Spend Less Time Doing It All! Campaigns -Launch In Less Than 60 Seconds -Maximize Brand Awareness & Growth Magic Ads -Clean, Modern, & Authentic Ad Builder -Outperform Branded Ads by 2x Dashboard -24x7 Real-Time Reporting -Actionable Metrics & Deep Insights

DecenterAds serves as a demand-side platform tailored for direct advertisers and agencies. This innovative platform is specifically built to enhance programmatic operations, allowing for efficient real-time bidding (RTB) trading while connecting advertisers and publishers across the globe in accordance with IAB standards. Additionally, DecenterAds presents an economical solution that includes robust billing support along with clear and immediate reporting features. By leveraging advanced Machine Learning Technology, the platform empowers users to develop their digital advertising ventures within the expansive programmatic landscape. This adaptability ensures that businesses can optimize their advertising strategies effectively.

BidMind is an omnichannel programmatic advertising platform delivering ads across digital out-of-home (DOOH), digital audio, connected TV (CTV/OTT), mobile, and desktop. We help brands and agencies launch data driven campaigns and offer a suite of industry leading targeting capabilities.

Our approach utilizes advanced machine learning and predictive algorithms to optimize programmatic advertising for your team. You establish your objectives, and our algorithms handle all the fine-tuning—determining where to purchase, how much to invest, which creatives to display, and the timing of these decisions—to guarantee a positive return on investment. The platform consistently evaluates contextual and behavioral signals to predict lifetime value and in-app conversions effectively. We create and rotate various creatives across multiple placements while automatically adjusting bids to help you surpass your targets. With our comprehensive dashboard, API, and granular log-level data, you gain complete insight into your performance and advertising expenditure. Navigating programmatic marketing can be quite complex, but our technology streamlines the process so you can concentrate on enhancing your product. By driving new installs and promoting in-app activations, you can expand your business while also attracting long-term users. Additionally, our system allows you to reach potential customers through location-based campaigns and dynamic advertisements showcasing your product catalog, thereby enhancing your marketing strategies and increasing overall effectiveness.

Smaato provides an innovative Digital Ad Tech Platform, which includes a complimentary ad server and monetization solution. We bridge the gap between high-quality publishers and esteemed marketers, allowing them to effectively reach audiences globally and across various devices. The days of relying on Big Tech's walled gardens are over; our tools empower you to take charge of your advertising strategy, enhancing transparency for both publishers and marketers alike. Our success hinges on your success, and we deliver a robust, no-cost server that offers enhanced control and expanded reach. Publishers who transition to Smaato’s ad server typically experience an approximately 30% increase in revenue. We have transformed the mobile advertising technology landscape and continue to innovate beyond that. While mobile remains at the core of our offerings, we take pride in implementing a truly omnichannel strategy that accommodates all devices. At Smaato, we utilize advanced automated systems combined with human expertise to ensure our platform is both safe and secure. Discover how our forward-thinking platform is making significant waves in the industry, and find out more about our digital ad tech solutions. Join us in shaping the future of advertising technology.

It is the sole demand-side platform that integrates search, social, and site direct functionalities through a unified interface. Basis DSP provides users with access to a comprehensive programmatic ecosystem filled with inventory, audiences, and datasets, along with the capability to plan, purchase, and oversee campaigns effectively. This platform combines end-to-end process automation with programmatic digital media planning and execution. Its seamless interoperability with search, social, and ad server platforms allows media professionals to devise and implement robust digital media strategies. The billing automation feature within Basis DSP simplifies the reconciliation of delivery metrics and streamlines the creation and payment of invoices. Additionally, users can plan, negotiate, and monitor custom private marketplace offerings across a vast array of premium publishers without needing to exit the Basis platform. By leveraging the advanced artificial intelligence engine of Basis, users can enhance campaign outcomes—opting for either algorithmic or machine learning optimizations that automatically interpret data for better decision-making. This all-in-one solution revolutionizes the way media professionals approach campaign management and execution.

At TripleLift, we strive to transform digital advertising by integrating stunning creativity with high-quality publishers, insightful data, and intelligent targeting. With more than a trillion ad transactions each month, our platform empowers publishers and various platforms to effectively monetize their ventures. Our advanced technology serves as a bridge for top-tier brands seeking to connect with audiences through online video, connected TV, display ads, and native advertising. Clients, both brand and enterprise, turn to us for our cutting-edge solutions, exceptional ad formats, and a team of experts dedicated to enhancing their advertising outcomes. Additionally, as a member of the Vista Equity Partners portfolio, we hold NMSDC certification, meet diverse spending requirements, and are firmly committed to fostering economic inclusion. Our dedication to innovation and inclusivity positions us as a leader in the evolving landscape of digital marketing.

Develop tailored deals for programmatic selling, leveraging your data to tap into exclusive demand that empowers supply management teams with Microsoft Curate. Determine the most effective ways to present your proprietary data in order to attract new programmatic investments. Optimize your reach through our extensive global marketplace along with audience extension features. Enjoy a self-service solution that provides you with the flexibility to operate your business as you see fit. Access a vast selection of thousands of curated deals enriched with data, enabling you to locate real-time audiences across multiple screens at scale, all accessible via Invest and leading demand-side platforms. Forecast and price your packages while also constructing a comprehensive deal catalog. Effectively create and oversee curated deals, benefiting from 25 targeting options and the capability to assign deals to various buyers on any DSP. Facilitate sellers in generating deals for designated curators, allowing curators to manage and resolve supply and demand issues seamlessly in one centralized platform. Uncover areas for enhanced performance and scalability, while also managing margins at a deal-specific level. With these capabilities, your team can drive more strategic initiatives and capitalize on market opportunities.

Tappx serves as a comprehensive platform for programmatic advertising and monetization, designed to assist app developers, mobile publishers, advertisers, and demand partners in enhancing and maximizing their digital revenue streams. By integrating user acquisition, monetization of ad inventory, and performance advertising solutions, Tappx creates a cohesive ecosystem that fosters growth. Its proprietary real-time bidding system and sophisticated programmatic technology facilitate the connection of app, web, and OTT/CTV inventory with a multitude of global demand sources, conducting impartial auctions to optimize yield and CPMs. This platform also provides detailed dashboards that grant users control over ad units and geographical segments. Tappx is versatile, supporting monetization strategies across various environments, including mobile in-app, mobile web, desktop web, and connected TV, allowing publishers to easily implement its SDK while monitoring performance metrics for continuous improvement. In addition to monetization services, Tappx extends its offerings to include scalable paid user acquisition with high-quality direct traffic and programmatic advertising solutions that encompass both brand and performance marketing, making it a robust choice for those seeking comprehensive digital growth. Overall, Tappx stands out for its ability to deliver a multifaceted approach to digital marketing and monetization challenges.