Best Free Personalization Software of 2025

Qloo, the "Cultural AI", is capable of decoding and forecasting consumer tastes around the world. Privacy-first API that predicts global consumer preferences, catalogs hundreds of million of cultural entities, and is privacy-first. Our API provides contextualized personalization and insight based on deep understanding of consumer behavior. We have access to more than 575,000,000 people, places, and things. Our technology allows you to see beyond trends and discover the connections that underlie people's tastes in their world. Our vast library includes entities such as brands, music, film and fashion. We also have information about notable people. Results are delivered in milliseconds. They can be weighted with factors like regionalization and real time popularity. Companies who want to use best-in-class data to enhance their customer experiences. Our flagship recommendation API provides results based on demographics and preferences, cultural entities, metadata, geolocational factors, and metadata.

Provide authentic personalized experiences by customizing content, products, channels, and timing for each individual. Klaviyo’s integrated profiles merge data from browsing behavior, purchase history, service engagements, and user consent to create targeted segments and personalized messaging. Leverage predictive analytics such as customer lifetime value, risk of churn, and anticipated order dates, along with AI-driven suggestions to refine every interaction. Personalization is inherently built into email, SMS/RCS, WhatsApp, mobile apps, and websites—eliminating the need for additional customer data platforms or overnight synchronizations.

Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.

Admiral, an Inc 5000 company, helps online news and media publishers grow visitor relationships and revenue. Admiral’s Visitor Relationship Management (VRM) platform combines marketing automation, AI, personalization, and an engagement layer to deliver the right offer, at the right time, at every visitor touchpoint. Admiral is 100% performance-based, so publishers have guaranteed net revenue gain. Admiral VRM delivers: -Increased revenue via the industry's best adblock recovery tool. -Offer and grow paid subscriptions and donation campaigns -Authenticate users via managed registration wall, user accounts, and first-party data sets, -Grow email newsletter signups, social media follows, and app downloads, -Admiral is a GDPR and CCPA compliant Consent Management Platform (CMP). Admiral’s platform offers analytics dashboards, journey builders, and visitor segmentation/ targeting. Admiral offers a free tag for any publishers to add to their site, it only take 5 minutes. Publishers have immediate access to analytics to view revenue potential. Modules can be easily turned on with no code; implementation is dev-light and quick. Admiral’s dedicated Customer Love account managers help publishers reach visitor revenue objectives

GetProfile AI is on a mission to make AI-driven user profiling accessible for businesses of any scale. By leveraging an easy-to-use API and an intuitive dashboard, it converts unstructured data—such as chat conversations, onboarding information, and support tickets—into rich, continuously updated user profiles. These profiles incorporate intelligent memory capabilities that capture mood trends, user preferences, and behavioral traits for deeper insights. The platform supports dynamic integrations across multiple applications, empowering companies to personalize customer interactions in real time. From chatbots and SaaS tools to gaming platforms and customer relationship management systems, GetProfile AI adapts flexibly to diverse business needs. Its public API and no-code interface allow even non-technical teams to implement and use sophisticated profiling tools. With transparent, flexible pricing, it enables wide adoption without the typical costs or complexity of AI solutions. Overall, GetProfile AI drives smarter customer engagement through actionable, AI-enhanced user understanding.

Selzy is a simple email marketing tool for startups. Lightning-fast 24/7 expert support, even on the Free plan. From list growth to segmentation, automation, A/B testing, and analytics, Selzy covers it all. - Launch email campaigns in less than 15 minutes with Selzy’s intuitive drag-and-drop editor. - Grow your audience with ease with embedded sign-up forms or pop-ups. - Automate your campaigns in a few clicks. - Make use of direct integrations with WooCommerce, Shopify, Salesforce, Hubspot, Wordpress, Facebook Lead Ads, and so much more. - Get access to the knowledge base 150+ tutorials.

Smaply – the cutting-edge software for journey mapping with increased flexibility, customizability, and Journey Management functionalities. Smaply is a tool to create customer journey maps and analyze the customer experience, step by step. You can add various important details of each touchpoint and visualize your customer's journey using images, texts, emotions, KPIs and metrics. Go into more detail by adding pain points, solutions and opportunities, so gaining insights is even faster. Keep track of those in the portfolio graph of your workspace, which helps you to keep an overview and prioritize. Users are not only using journey maps as deliverables; they rather make them the core of their service development, thus journey maps move to the core of organizations.

OptiMonk, a conversion optimization toolset created for busy marketers, offers quick ans easy solutions to increase sales in three key ways: 1. Smart Ecommerce Popups: Accelerate list building, reduce cart abandonment, and experience unprecedented ecommerce sales growth. 2. No-Code Website Personalization: Customize website and campaign landing page messaging effortlessly to provide more relevant and meaningful experiences. 3. User-friendly A/B Testing: Easily set up, test, and compare campaigns.

BHuman.ai is a software solution that enables users to create personalized videos efficiently. By utilizing a single template video, which can either be recorded by the user or selected from a provided library, it generates numerous customized videos that replicate the user's facial expressions and voice. In essence, BHuman.ai empowers you to engage with countless individuals on a personal level in the same amount of time it would take to reach out to just one! This innovative approach to video communication revolutionizes how you connect with your audience.

The first automated, non-configuration business intelligence and personalization automation engine. Track and analyze auto-detected goals for business and see how they translate for different user profiles. One line of code is all it takes to create a cloud-based framework that gives you the tools to grow your company. The first automated, non-configuration business intelligence and personalization engine. Twik matches visitors automatically with the most relevant variants to maximize conversions. No data science or maintenance necessary - simply launch your variants and Twik will take care of the rest. Edit your site and create variations, without having to change your site code. Your marketing team can work without influencing your dev' team. Automated scoring of site menu items, product catalogues and sales can maximize sales. You can use twik's magic and create a unique version for each visitor to your site with the ultimate goal to increase sales.

OneSignal is the market leader for customer engagement. It powers mobile push and web push and in-app messages to more than 1 million developers and marketing teams. OneSignal is easy to set up and allows you to send push notifications to all your users. You can access powerful features such as segmentation, automated messaging and intelligent delivery. OneSignal is designed for developers and allows you to code in any language with any development environment. It takes less than 10 lines of code. It is also the most flexible push provider with integrations to top analytics providers and DMPs as well as Zapier to connect to 1400+ platforms and apps. OneSignal allows you to send unlimited messages to mobile subscribers and up 10K web push subscribers. 76% of top million sites that use push notifications use OneSignal (source: Builtwith).

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

Hippo Video is a next generation video marketing platform for businesses. Hippo Video enables in-video and hyper video personalization for sales outreach and marketing automation workflows. Hippo Video offers custom workflows for customer support, marketing, email campaign, and sales. Hippo Video is your one-stop video solution. It provides deep user insights that allow you to attract more qualified leads and close more deals. Hippo Video is used by more than 5000+ businesses around the world.

Optimizely is the global leader in Progressive Delivery and Experimentation. It empowers leading companies to test and deliver new features and experiences to their customers. It takes data-driven decisions, continuous experimentation, and constant innovation to create digital experiences that transform companies. Optimizely One will help you unlock your digital potential. It is essential to create human-centered digital experiences. Find out how to eliminate guesswork and make every interaction actionable. Commerce in the digital age goes beyond products, catalogs, and transactions. Selling online is about telling stories, evoking emotions and building trust. You don't owe anyone their business. Instead, you must earn it with each interaction.

Engage your website visitors like never before with innovative, personalized experiences and complimentary website testing. With Optimize’s seamless integration with Google Analytics, you'll quickly gain insights into how to enhance your site. Effortlessly conduct various tests on your website's content, including A/B, multivariate, and redirect tests, to discover what resonates best with your audience. A one-size-fits-all approach is outdated; tailor your website experience to meet the diverse needs of each visitor. Achieve improved results right from your dashboard in just minutes. Design custom landing pages for your Google Ads to convert more visitors into loyal customers. Set up your first website test within minutes and streamline your process with our intuitive visual editor. Delve into this feature and others to refine your customer journey further. Optimize's integration with other Google solutions not only saves you precious time but also enhances collaboration and efficiency within your team, leading to a more effective online presence. Take advantage of these tools to unlock your website’s full potential.

Introducing Albacross's Revenue Acceleration Platform, a powerful tool designed to help you capture demand from businesses and rapidly increase your revenue. This platform allows you to identify anonymous visitors to your website and engage with companies that exhibit strong purchasing intent but have yet to complete a conversion. By integrating Albacross seamlessly into your current systems, you can save valuable time and enhance operational efficiency. Our self-service account-based marketing features enable you to target specific companies with tailored advertisements, effectively reaching decision-makers. You can search for potential leads based on criteria such as industry, annual revenue, and location, while also taking advantage of our suite of complimentary tools to discover and filter high-value leads. Set your daily budget and determine the duration of your campaigns to showcase your impressive banner ads, supporting formats like JPG, PNG, and HTML5. Design engaging campaigns that not only capture interest but also drive conversions, reducing the time spent on prospecting while allowing you to focus on active buyers. Furthermore, our platform assists your success team in better retaining and upselling existing customers, ultimately contributing to greater overall business growth.

Maximize the value of every relationship and seize every opportunity with BenchmarkONE, previously known as Hatchbuck. This comprehensive sales and marketing software is designed for small businesses, integrating CRM, email marketing, and marketing automation functionalities. BenchmarkONE empowers expanding businesses to effortlessly monitor their prospects and customers, streamline follow-up processes, and effectively assess the success of their marketing campaigns, ensuring they achieve their growth objectives. By utilizing this robust platform, small businesses can enhance their operational efficiency and foster stronger connections with their audience.

SALESmanago solutions cover all key challenges of modern eCommerce business, identifies people visiting your website, analyzes their online behaviour and transactions, and uses its AI hyper-personalization engine to improve the Customer Experience and deliver perfectly tailored offers during a complete customer lifecycle in all marketing channels. It is a non-code software that is accessible to all companies and easy to integrate. Each user receives full support through educational materials and assistance from Customer Success advisors. You can find the right solution for you among a range of SALESmanago options. Unique AI-driven features we deliver: Full website personalization Dynamic 1-to-1 email marketing Multichannel abandoned cart recovery AI-powered product recommendations across all channels Loyalty programs Search Engine Turbocharger, Progressive profiling ABX Testing engine eCommerce Dashboard Workflow Generator and 650 additional features that are dedicated to eCommerce and B2C businesses.

SuiteCRM is the award-winning Customer Relationship Management software. The application is fully scalable and enterprise-ready to meet any business size. The application can be customized to suit your current and future business processes. The best part is that the application is Open Source and free to all users.

Since its inception in 2014, Adoric Technologies has been dedicated to assisting businesses of all sizes in enhancing their website conversion rates. Although headquartered in Israel, the software developed by Adoric is utilized by companies across the globe to improve their online presence. Adoric functions as a SaaS solution, offering an array of tools and features designed to maximize the potential of website traffic. Among its offerings are customizable opt-in forms that help convert visitors into loyal subscribers and customers, alongside an A/B testing feature, an intelligent analytics tool, and a product recommendation capability, among others. In addition to its robust functionalities, Adoric prioritizes inclusivity by ensuring it is compliant with Web Accessibility standards, thus allowing marketers to create campaigns that are accessible to individuals with disabilities, including those who are blind or deaf. Adoric is available for free indefinitely, but it also provides premium plans specifically catered to individuals and organizations aiming for growth. This versatile tool can seamlessly integrate with platforms like WordPress, Shopify, Wix, and virtually any other website builder, making it a valuable resource for diverse business needs. By offering such flexibility and a commitment to accessibility, Adoric stands out as a leading choice for companies looking to enhance their digital marketing efforts.

Dot.vu is an Interactive Content Platform that empowers brands to create Interactive Experiences that engage, entertain, and educate their audiences – without writing a single line of code. With the Dot.vu platform, users benefit from complete creative freedom in crafting unique Interactive Content that distinguishes their brand from competitors, provides customer insights, generates leads, and boosts conversion rates. Unleash the power of data with Interactive Content. The Dot.vu platform enables you to track your KPIs through visual dashboards and reports and zero- and first-party data for more customer insights. The more data you collect, the more you can personalize your Interactive Content and adapt it to your buyer’s journey. Say goodbye to multiple platforms and apps for one project. With Dot.vu, you can create, publish, manage, and track your content on one platform. If time is of the essence, our Agency Service guides, supports and creates Interactive Content for you. Save yourself some time, as well as costs, and create better Interactive Content for your customers.

TextPie allows you to automate the sending of messages, selling products or answering questions. No need to copy and paste messages! Text from multiple templates can be copied and pasted into one template. TextPie is an autofill text expanding tool that requires only 2 seconds and one button. TextPie allows you to reach 100 people in the same time as it takes you to manually contact 10. • Close more vacant jobs or sales deals. • Increase the open rates for cold outreach. TextPie will autofill it for you. TextPie will automatically fill it in for you. You need TextPie if you: • Too many documents with outreach copies • Spend an average of 2 hours switching between tabs and manually copying each message. • You will underperform if you spend too much time in a manual rut, and make small mistakes when typing names and dates. You may feel burned out by the repetitive nature of manual tasks. TextPie is a simple tool that can be used to improve your daily work. Use your text templates on any messaging platform.

Create customized brochures in less than a minute. Incorporating an individual's name along with relevant content can boost engagement rates by as much as 500%. Unify is an easy-to-use tool that allows you to design a personalized brochure not only for a single client but for every client, making your business distinguishable and accelerating your sales journey. Move the slider on the image below to witness how personalization can elevate your existing brochures—achievable simply by entering the recipient's name and pressing a button within Unify. A captivating customer experience is crucial from the very first touchpoint, as getting it right significantly contributes to converting a potential client. With more than two decades of experience in corporate and educational branding, we have assisted numerous clients in recognizing the importance of their brand and how to cultivate it for maximum benefit. By focusing on personalization, businesses can forge stronger connections with their audience and ultimately drive success.

AB Tasty stands as a prominent global figure in the realm of AI-driven solutions for experience optimization, enabling brands to enhance their customer interactions through personalization, experimentation, recommendations, and search capabilities on their digital platforms. With its solutions consolidated into a single platform, AB Tasty presents web and API-based tools that allow businesses to adopt a cohesive strategy for delivering seamless customer experiences. Companies leverage AB Tasty's offerings to synchronize their digital, e-commerce, and product teams around shared revenue objectives by continuously optimizing and innovating their digital touchpoints. Since its inception in 2013, AB Tasty has attracted a distinguished clientele that includes renowned brands such as Kering, McDonald's, Ulta Beauty, L'Oréal, Disneyland Paris, and LVMH, among others. With a presence in 12 offices worldwide, spanning North America, Europe, and the Asia Pacific, AB Tasty is well-positioned to support the evolving needs of its global customer base. The company's innovative approach ensures that brands can stay competitive in an increasingly digital marketplace.

ConvertFlow is the all-in-one funnel builder for ecommerce. Build your store's popups, quizzes, product recommendations, and landing page funnels, without waiting on developers. BEFORE CONVERTFLOW: Your conversion funnel is a chaotic mess of apps, plugins, scripts & zaps. Reporting is confusing. Making changes takes weeks waiting for developers. Growing revenue means paying for more traffic. AFTER CONVERTFLOW: All of your store’s conversion campaigns are organized in one dashboard. Reporting is clear. Running funnel experiments is easy. Making changes takes minutes with the funnel builder. You increase ROAS and maximize revenue per website visitor. USE-CASES: • List Growth: Collect email & SMS lists faster. • Product Quizzes: Uncover shopper preferences and recommend products. • Upsell & Cross-Sells: Grow AOV with one-click upsells & cart cross-sells. • Cart Abandonment: Stop cart abandonment before it happens with exit-intent offers. • Landing Page Funnels: Build & A/B test landing pages that match your ad campaigns.