Nova 2 Omni is an innovative model that seamlessly integrates multimodal reasoning and generation, allowing it to comprehend and generate diverse types of content, including text, images, video, and audio. Its capability to process exceptionally large inputs, which can encompass hundreds of thousands of words or several hours of audiovisual material, enables it to maintain a coherent analysis across various formats. As a result, it can simultaneously analyze comprehensive product catalogs, extensive documents, customer reviews, and entire video libraries, providing teams with a singular system that eliminates the necessity for multiple specialized models. By managing mixed media within a unified workflow, Nova 2 Omni paves the way for new opportunities in both creative and operational automation. For instance, a marketing team can input product specifications, brand standards, reference visuals, and video content to effortlessly generate an entire campaign that includes messaging, social media content, and visuals, all in one streamlined process. This efficiency not only enhances productivity but also fosters innovation in how teams approach their marketing strategies.