Iris Finance is an innovative financial planning and analysis platform powered by AI, designed to provide consumer brands and product-focused businesses with immediate insights into their profitability, cash flow, and overall operational effectiveness by consolidating data from various sources such as ecommerce platforms, accounting software, advertising expenditures, payroll, and more into a single, streamlined system; this advanced solution eliminates the need for outdated manual reports and spreadsheets by offering real-time profit-and-loss assessments, daily updates on revenue and costs, automated forecasting, AI-enhanced cash flow strategies, and benchmarking capabilities, enabling teams to make quicker and more informed financial choices. By seamlessly integrating with popular tools like Shopify, Amazon, QuickBooks, Meta, Google Ads, NetSuite, Xero, TikTok Ads, and various banking services, it aggregates essential data on sales, costs, transaction fees, and advertising spending, ensuring that users have access to the most current performance metrics and can accurately gauge profitability at the level of individual channels or SKUs, fostering a more responsive approach to financial management. This empowers businesses to adapt swiftly to market changes and optimize their financial strategies effectively.