Edmunds Dealer Solutions offers a comprehensive array of digital marketing, inventory management, and sales-enhancement tools aimed at empowering automotive dealerships to engage with car buyers, produce superior leads, and boost sales by utilizing Edmunds' vast automotive audience and proprietary data. Dealerships can showcase their new and used vehicle inventory on the Edmunds marketplace, allowing potential buyers to view pricing, incentives, and available vehicles, which in turn enhances vehicle detail page views and guides shoppers to dealer websites or contact forms. The platform features messaging and engagement tools, such as CarCode, which unify customer interactions through web chat, SMS, and Facebook Messenger into a single interface, enabling sales teams to effectively reach consumers who are ready to make a purchase. Additionally, Edmunds enhances merchandising and advertising efforts by promoting inventory on popular platforms like Facebook Marketplace and various social media channels, leveraging targeted marketing campaigns to maximize visibility. This multifaceted approach not only drives traffic but also cultivates stronger relationships between dealers and prospective buyers.
